Glossary · Review collection
Google Place ID
A Google Place ID is the unique, stable identifier Google assigns to every business, landmark, and address in its Places database — a string like ChIJN1t_tDeuEmsRUsoyG83frY4. It is the canonical key for a location: it survives business renames, address edits, and category changes, which makes it the most reliable way to build a Google review link (https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID always opens the right review form while the listing exists). Multi-location businesses have one Place ID per location, so each branch gets its own review link. You can find yours with Google's Place ID Finder or through any tool that resolves businesses against the Places API.
In practice
What it means for a local business.
Place-ID-based review links beat the alternatives on durability. Maps share links can resolve to the profile rather than the review form; g.page short names closed to new businesses in 2024; and name-based searches can land customers on a similarly named competitor. The Place ID sidesteps all three failure modes.
For structured data, the Place ID also serves as a machine-readable identifier: leaderboards and directories that publish it (as biglove.to's hyperlocal pages do, via schema.org identifier fields) let search engines and AI agents connect a ranking entry to the exact real-world business.
Go deeper
Related guides & tools.
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