Glossary · Review collection
Google review link
A Google review link is a URL that opens a business's Google review form directly — the screen with the five stars and the text box — instead of its general Maps profile. The canonical format is https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID, built from the business's Place ID; Google also issues short g.page/r/…/review links from the Business Profile dashboard under "Ask for reviews." A direct review link matters because it removes the search-scroll-tap steps where most willing reviewers give up. Because the raw URL is long and unmemorable, businesses usually distribute it as a QR code or wrap it in a branded short link for receipts and signage.
In practice
What it means for a local business.
There are three reliable ways to get the link: copy it from the Google Business Profile dashboard ("Ask for reviews"), build it from the Place ID with the writereview format, or use a generator that resolves the business by name. The classic mistake is copying a Google Maps share link instead — that opens the business profile, not the review form, and adds back the taps the direct link was supposed to remove. Always test the link in a private browser window: it should land on the star-rating form immediately.
The Place ID format is the most durable choice. It survives business renames and address changes, and it does not depend on the g.page short-name program, which Google closed to new registrations in 2024.
Primary source: Google Business Profile Help — create a review link or QR code (article 16816815)
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