Glossary · Review collection
Review QR code
A review QR code is a printable QR code that encodes a review link, so a customer can point their phone camera at it and land on the review form in one scan — no searching, no typing. It works because it collapses the ask into the moment goodwill peaks: at the till, on the receipt, on a table card, on the door. For reliable scanning, print it at least 2×2 cm (about one inch) at 300 DPI with clear quiet-zone margins, per the ISO/IEC 18004 QR specification, and test a real print from the actual printer before rolling it out. The code can encode Google's raw review URL directly or a branded short link that redirects to it.
In practice
What it means for a local business.
The encoding choice has a practical consequence. A QR over the raw Google URL is free and permanent but frozen: if the destination ever needs to change, every printed surface needs reprinting. A QR over a redirect link keeps the printed code stable while the destination stays editable — and a shorter URL also produces a lower-density code with fatter modules that scans better on small thermal-paper prints.
Placement beats design. The highest-converting surfaces are the ones a customer sees while paying or waiting: receipt footers, counter cards next to the card reader, and table tents. A polite one-line prompt next to the code ("Enjoyed it? Scan to leave us a Google review") lifts scan rates without crossing into gating territory — the same code goes to every customer.
Go deeper
Related guides & tools.
Put the vocabulary to work.
A branded review link and a scannable QR card for your business, in under 30 seconds. Free preview, no signup needed.
Find my business →$37/year or $4/month · cancel anytime · slug locked in